Boulder Racing officially re-branded as
Without Limits Productions in 2013
To the Colorado
cycling community the staff of Boulder Racing and Without Limits Productions would
like to let you know about some exciting changes and updates for your 2013
season.
In 2010 Without Limits Productions purchased Boulder
Racing, a long standing company founded in 1999. For over 11 years Boulder Racing was
instrumental in building the Colorado cyclo-cross and road scene into what we
know today. Upon taking over for the
2011 season we sought to take things to the next level, building upon the
pioneering foundation set by Boulder Racing.
For the past two seasons our resources have been focused on developing
new venues (Sienna Lake, Valmont Bike Park) and introducing the chip timing
system utilized at our other endurance sports events, all the while sticking to
our core mission of affordable racing.
When the 2011 season kicked off we made the decision
to keep Boulder Racing and Without Limits Productions as two separate
companies. Boulder Racing not only had a
longer history, but a strong reputation in the cycling community for
professionally organized events. Without
Limits were the new guys from the triathlon world and our plan wasn't to mix
oil and water.
With the cross over between road cycling, cyclo-cross,
running, and triathlon, we were able to borrow operational tools from the
various events (timing and registration) to enhance our cycling races. After
two seasons we quickly realized that the worlds were not as separate as we
previously thought, and there was an enormous amount of athlete cross over
between disciplines.
From the racer perspective we started to receive more
confusion in 2012. Athletes were asking:
is this a WL or BR event, this is a blue chip race so it must be WL, but it's
an old BR style course? So in our endless
pursuit to make things easier we are eliminating any confusion. Our
core mission has always been twofold; to bring the endurance community together
where they can enjoy locally produced, affordable, and professionally organized
events. Operating as two separate
entities no longer serves its initial purpose as we continue to adhere to our
mission while developing new events (outside Boulder), and taking our existing
races to the next level.
For 2013, all Boulder Racing events (Louisville
Criterium, The Koppenberg, Mike Horgan Hill Climb, and the Boulder Cyclocross
Series) will be re-branded under Without Limits Productions. What does that mean for you the athlete? Less confusion at the registration table, and
one website where you can find all your favorite races, that’s about it. We will still continue to bring you the best
possible race experience, while improving on processes from race to race. The same standard you have come to know over
the past two years will continue to be improved in 2013, making things easier,
smoother, all the while keeping racing affordable and fun.
The more important
question you must have; what's the future hold?
While we could talk for hours about the future enhancements of our
events what we will briefly say is the past two seasons are a small preview to
what's coming down the pipeline. The
timing system, registration changes, water trailer (cyclocross), and snowplow
(cyclocross) are a good foundation, and we’ll continue to improve upon
them. However, keep a look out in 2013
for some unique new events, new sponsors, venues, and entry giveaway
promotions. On that note we invite you
to follow our new facebook page at http://www.facebook.com/WithoutLimitsProductions,
and look for 2013 registration to open February 1st!
We'll see you at the races,
Lance Panigutti and Tony Panigutti
Without Limits Productions