True Marketing

Without Limits Productions has had some very good fortune come it's way in the last few weeks. Personally, I've always felt that print ads are way over rated, over priced, and simply breezed over by the intended audience. So when Competitor magazine came to us asking the cost of expo space at the Harvest Moon my reply was simple, FREE. However, free with the catch that they do a July issue story on the company. When they heard my ideas and focus of the story it turned into a win win for everyone involved. Sponsors loved the extra exposure and sign ups continue to build momentum. Some additional press came after AQUAMAN #3 from http://www.10kswimmer.com/2009/07/aqualung-open-water-series-launches-in.html When you run a company, essentially out of a garage (apt closet) with less than a shoe string budget you have to get very creative. It's that kind of creativity they don't teach in business school and that same unconventional approach that has set us apart from the competition. Tomorrow I'll be the only athlete pre-riding the Xterra Indian Peaks course with Race Director Paul Karlsson. Paul, founder of the Boulder Peak Triathlon, is a great guy and I couldn't be happier than to help him make a course preview video in exchange for some Fat Tire shout outs. If you're looking for an off-road adventure on Aug 1st, be sure to check out the Xterra Indian Peaks at Eldora Ski Resort.